Want to Go Viral? Here Are Some Steps You Might Want to Take

The word “viral” can be a very scary word, medicine-wise.

However, in the online world—the world “viral’ can mean a lot of good things. In fact, it can even more popularity for you.

Yup—we’ve encountered the term quite a number of times. And most probably, we’ve also clicked on and shared some of those viral posts.

Fact of the matter is: Going viral via the World Wide Web can be a big thing. And that could mean even more if you’re running a business.

If you have a business that you’re trying to promote via the online world, then having people share it to the world can never be bad. It could mean more shares, free promotion—and more importantly, greater brand awareness.

Now, the question is: How do we go viral? How can we turn our simple posts into something that will actually urge people to share it?

Here are some tips for you:

viral content

 

Knowing Your Audience Can Do Wonders

As we have always been emphasizing before, you need to know your audience first before you start creating any type of content over the web. This is essential, as this can help increase your chances for success, and for going viral.

When you know your audience, it becomes easier for you to tap into their emotions. You are able to know the specific message/s that people will resonate with, which in turn, allows you to create the content that they will not only love—but they’ll actually share as well.

Tap Into People’s Emotions

Emotions are what drives people to share content. Hence, if you are able to touch people’s emotions and they feel connected with your posts, they won’t hesitate to make known how they actually love your content. In effect, they will share your content, because they want to.

Joy, sadness, grief, anger—these are just some of the types of emotions that you might want to think of when creating your next viral content. Accordingly, these will not only lead to more shares for your posts—but it may also lead to better brand awareness at the same time.

Integrate Sharing Into Your Campaign

Simply put: Convince people to share your posts. Make it easier to share whatever content you’ve made.

Some of the biggest names in the industry such as Google and Dropbox have actually created campaigns that are focused on sharing. Some examples include incentives, perks and other unique ways of subtly encouraging people to share their posts. And considering how some of these names have become quite popular, it might be a good idea to follow their footsteps.

Encourage User-Generated Content [Click Here To Continue Reading…]

Visual Content: How These Can Do Wonders for Your Social Media Campaigns


Schedule-A-Call

Do you constantly use social media to boost your business?

If so, then it would be highly advisable if you gave special attention to your visual content.

Why?

Well, because fact of the matter is: We humans are visual beings.

If you have good visual content, you’ll be able to catch the interest of more people. You’ll be able to drive more people to your website, landing page or whatever it may be you want. In effect: You’ll be able to boost your brand.

Yes—as simple as they may seem, your visuals will actually play a major role on how your social media campaigns will turn out. And the better they are—the more successful your campaigns are bound to be.

With that in mind, here are some aspects about visual content that you might want to keep in mind:

social media

Keep It Simple

Remember that you don’t have to include a thousand-word article in your social media ads just to make it work. In fact, the simpler your ad is—the better.

Having too many words will just confuse your readers or viewers. The key here is to include short, relatable and clear messaging on your social media content. Keep your description short (so, people don’t get turned off), then use compelling images. After all, a picture paints a thousand words, right?

In short: Let your images do the talking. This will make people even more interested in what you have to say.

Variety Will Do Wonders

Please take note that your campaigns is all about messaging. If you keep bombarding people with the same types of content and basically the same images—chances are they will get fed up with you. They will lose interest, and you’ll end up wasting a huge opportunity.

The key here is to use and create content that will actually spark conversations. And that can only be made possible if you provide different styles of content that different people can actually relate to.

Another important thing about variety is that different social media platforms will involve different types of visual content. Users will have more or less specific preferences, and you will need to keep them in mind for your campaigns.

Note: If you’re business is still budding, and don’t really have a team of graphic designers, don’t worry. There are actually tools that you can use for your campaigns. Just remember the strategy: Make sure your images will relate with your target audience or market. Some good examples would be statistics, memes, tutorials, polls, puzzles, quotes and stories.

Use Fan Photos [Click Here To Continue Reading…]

How to Build Relationships via LinkedIn


Schedule-A-Call

LinkedIn is among the most important social networks that businesses and business people can use to expand their networks. After all, this platform is where most of the world’s business authorities converge and communicate (in short: “socialize”).

However, we need to remember that joining LinkedIn is just the first step.

If you really want to make the platform work for you—you need to build relationships with your fellow members.

Why?

Because as well know, having good relationships with your fellow business people and clients is one of the most effective ways for you to enhance your business.

When you have a good relationship with people, you are actually building trust in your business and company. And once you’ve established that—you are on the road to the success you’ve always been aspiring for.

Here are some steps on how you can build relationships via LinkedIn:

Follow-On-LinkedIn

Complete Your Profile

Although this may seem like a very simple step, a lot of members actually neglect to make it happen.

Really.

If you want to build relationships via social media platforms, your profile must be trustworthy enough. Remember that we are now living in an age where data breach and identity theft are quite common. As it is, the people you invite (via LinkedIn) might be a bit too skeptical if they saw that the person inviting them doesn’t have complete information. So, if you want to gain followers and connections, better exert the effort in completing your profile.

Invite People

Although some would say that you should only be inviting people you already know via LinkedIn—sticking to that motto might not be that a good idea if you’re planning to expand your network and want to get in touch with more people.

Invites are part of the process. And what makes this an even more essential step is the fact that LinkedIn actually houses quite a number of business people and “decision makers” who can surely bring your business the boost it needs.

Of course, you need to be strategic when inviting people. Try to browse the platform and look for that specific group of people you believe is somewhat related to your business (and can actually help out). And as much as possible, be personable with your approach. Courteously explain the reason why you’re inviting a particular person, in order to take away any negative pre-conceived notions that the invitee might have.

Seek Advice from the Experts [Click Here To Continue Reading…]

How to Use Snapchat Geofilters for Your Business


Schedule-A-Call

Snapchat, as many social media experts will tell you, is becoming a hugely popular and useful platform. Its users are exponentially increasing on a regular basis—and with the way things are going, the number is expected to grow even more.

Incidentally, the platform also brings more to businesses. In fact, it can help build your brand, result to better community engagement and even expand your audience reach. And there are more that the platform brings to the forefront.

Here’s one more thing that’s quite impressive about Snapchat: Geofilters.

With the use of Geofilters, you’ll be able to focus your ads or posts to specific people, thereby leading to an even more direct approach to your campaigns.

So, the question now is: How do we use Snapchat geofilters for business?

Let’s look at some interesting ways you can use Snapchat geofilters:

Snapchat-for-Business

1. For Holding New Product Launches

When it comes to products launches, the rule is always: the more interesting it is, the better.

With a Snapchat geofilter, you are actually able to give out the impression that your new product is important. It gives out that certain “vibe” which will encourage your intended audience to take a second look. Accordingly, this can also be a good of marketing your audience, as it can create that emotional connection between your brand and your target market.

Here’s a tip: You can make editors give their respective opinions regarding your new product, in order to showcase its importance and features. This will make it more impressive to your audience, which in turn, can result to even more benefits later on.

2. To Enhance Company Culture

You can promote the culture of your company by creating a Snapchat geofilter that focuses on your office environment. This way, you will not only be able to reach out to your employees and staff—but you also get to encourage them to share interesting events, happenings and tidbits about your company, thereby making them your unofficial brand “ambassadors.”

In short: Using geofilters will not only help motivate your employees, but they can help in your promotional campaigns as well. A win-win combo.

3. For Promoting Charity and Special Events [Click Here To Continue Reading…]

Tips on How to Lead Your Business to Success

Do you own or plan to own a business?

If so, then it is highly important that you learn more about how you can lead your business.

As you may well already know, leadership is a key ingredient to business success.

Without a leader who drives your business to move forward—chances are, your business won’t be getting anywhere. And if that happens, only time will tell when your business starts to backtrack instead of moving. Continue to leave that unattended, and everything will continue moving downhill. Believe me.

But here’s a fact: The term “leadership” is a lot of times, easier said than done.

Many people claim that they exercise good leadership, but somehow, their respective businesses don’t show it. Look around, and you’ll see what we’re talking about.

So, how can we be good business leaders? And how can we use those principles to make our respective endeavors better?

To help you out, here are some leadership tips that you might find useful:

Leadership-for-Business-Success

Tip #1: Be Positive

Fact of the matter is: Running a business can mean having to deal with various consequences, hurdles and challenges along the way. These are all part of the process.

Now, if you keep on whining and complaining about every single challenge or hurdle that comes your way, what will happen to your business? Will it help you out?

No.

Instead, it will only make matters worse.

If you want to be a good leader, you need to positively face your problems head on. Do not focus on the problem, but instead focus on the solutions. As a leader, you have the responsibility to find the necessary solutions for your business. Leaders don’t whine and cry every time they fail.

Think of it this way: Failures can help make you more equipped to handle worse problems along the way. Failures can make you stronger and smarter. So, take things positively. Every problem out there has a solution—and you have the ability to find them. Positively.

Tip #2: Learn the Art of Delegation

Delegation is another aspect that’s quite important in the arsenal of a good leader. In fact, this just might help make your life easier.

In business, there are many aspects and factors that you will need to constantly look into. However, you’re not a one-man-army.

If you keep on taking care of even the minutest details of your business, chances are you won’t be able to enhance it.

Why?

Because you took all that time precious time for doing things that could’ve been easily delegated to others.

Here’s a tip: Try to look closely at your business. What do you think are the aspects that you should handle personally (e.g. high-value actions and tasks), and which can be safely delegated to others? Once you’ve determine which is which, delegate the lower-value tasks to your employees or contractors—and give more focus on the things that you need to do. These can help you save more time, ultimately, increasing your chances for business success.

Tip #3: Learn [Click Here To Continue Reading…]

How to Launch Your Podcast—Successfully


Schedule-A-Call

Do you want to communicate with your audience?

Do you want to convey your message, in a much clearer and more understandable fashion?

Want to find a way to interact with your audience—and know how they really feel?

In that case, you might to give podcasts a try.

Seriously.

Why?

Well, because this method actually gives a voice (literally) to the face behind your business. It can make your campaigns more personal—and as we all know, a personalized approach to your marketing strategies can never be a bad thing.

So, what are the things we need to keep note of about podcasting?

Here are some tips for you:

Podcast-for-Business

Know Why You’re Doing It in the First Place

In every new endeavor you try out—understanding is a key ingredient that you must never leave unheeded. After all, the more you understand, the higher the rate for success.

That same rule applies to podcasting.

Try to look a bit more deeply. Why are you planning to do podcasts? What is it really for?

Here’s a fact: Podcasts can actually bring your business a lot of benefits. Believe me. And if you just do things right, it might bring your business to the next level.

Do you want to become a greater influence on people? Do you want to build yourself as an authority on a particular niche or market? Or do you simply want to help people out with their problems?

Either way, podcasts can help out with these—and more. And all you need to do is just start.

Start Out With a “Bang”

Just like in all other new strategies and campaigns—try to start your podcast with a bang. This can help increase momentum as you go on, which in turn, can make things a bit brighter for you in the future.

Before releasing your podcast, have a serious conversation with family and friends. Ask them to help spread the word about your newest podcast episode. If possible, try to offer some perks and freebies for your first subscribers or listeners. These can help boost interest and excitement for your latest outing—ultimately increasing your chances for success.

Be Consistent [Click Here To Continue Reading…]

FB Ads: The Don’ts You Should Avoid


Schedule-A-Call

Facebook ads can bring your business to better heights.

There’s no denying that.

However, fact of the matter is: Making your business succeed via Facebook can sometimes be easier said than done.

There are various dos and don’ts to consider, in order to make things work. And if you aren’t careful—chances are it could mean a big waste of money.

And take note: Though FB ads are considerably more affordable compared to traditional ads, they will still cost you some money. As it is, you need to seriously look into various aspects, in order to avoid unwanted complications along the way.

So, what should we look out for when engaging in FB marketing and advertising?

For now, let’s look into the don’ts.

Why?

Because although a lot of businesses seem to be taking the right steps—a number of them seem to take the don’ts for granted.

In order to make things work, you need to do the dos and avoid the don’ts. That’s the combo you should be aspiring for.

So, without further ado—here are some of the don’ts to avoid when engaging in FB ads:

Facebook-Ads-for-Success

Don’t #1: Confusing Your Viewers or Readers

Whatever the medium you plan to use (ex: videos or articles) you need to make your message as clear as possible.

Don’t commit the mistake of creating content that people will have to analyze. As much as possible, try to make things short, concise—and direct to the point. In the FB world, “fluff” won’t get you anywhere.

The key here is to immediately show your “call to action” to your prospective audience.

Why?

Because FB users aren’t known for spending too much time on a particular item or topic. They will most likely be scrolling down their feeds to find something interesting—and if your content is way too confusing, then don’t expect them to be clicking on it. Period.

On the other hand, if your message is clear, concise, understandable and easy on the eyes, you are bound to stir some interest. You’ll be able to mesmerize them. Goal achieved.

Don’t #2: Neglect Your Ad Image

The image you’re using for your ads will give you the opportunity to catch users’ attention. As it is, you should be taking the time to ensure that you are using the right images, depending on your message.

Try to think of this when looking for your image: What specific image do you think will make people stop and listen to what you have to say? What image do you think would best convey the message you want conveyed? Look into these carefully—as your image will actually play a role on how good your FB ad campaigns will be.

Don’t #3: Being Too Lazy to Read Facebook’s Rules [Click Here To Continue Reading…]

Why Facebook Ads?


Schedule-A-Call

Let’s face it: Facebook is what made social media as big as it is today.

And though it has evolved into a lot of things—one thing has remained constant: For businesses who want to break into the online world, Facebook is among the most important facets that they should never underestimate.

But why?

What specific aspects of the platform makes it a viable option for making your business even more successful?

To understand this topic a bit more clearly—let’s discuss:

Facebook-for-Business

Facebook Has Billions of Users and Members Worldwide

Undeniably, Facebook is a juggernaut in the online world. In fact, it can even be considered as such even in the offline world.

Think about it: Do you know anyone (in the right ages, of course) who does not have a Facebook account?

Yes—virtually everyone owns an FB account nowadays. And you know what? A lot of them are using the platform for more than many hours a day.

So, what does that mean for business?

It means you have a platform to communicate with your respective audience. It gives you that opportunity to reach out to them—in real time. In effect, it makes building relationships with your customers, clients and supporters a whole lot easier (and a lot more affordable as well).

And as good business people, we need to grab the feasible opportunities that come our way.

Obviously, Facebook ads is one of them.

Facebook Can Help With Targeted Marketing

If you are marketing your business, here’s an important concept that you should always keep in mind: Targeted Marketing.

Why?

Well, because targeted marketing is about you being able to market to those who people who have a higher chance of actually making a purchase from you. It’s about sharing information to people who will most likely buy whatever it is you may be selling or offering.

Yes—it’s about dealing with the right people.

With Facebook, gone are the days when you are blindly advertising (at staggering costs) your wares—even to those people who don’t (and will not) have any use for your product, service, company or business.

With this platform—you are actually advertising to people that actually show interest with your business. And you can bet they will listen to you, because they want to.

Note: To make this possible, however, you need to make sure that you’re actually creating and doing the right FB campaigns.

Facebook Can Make Advertising More Economical for You [Click Here To Continue Reading…]

Digital Marketing: How to Set Goals that Can Help You Yield Results


Schedule-A-Call

Business and goals are two terms that are quite intertwined with each other.

After all, if you have a business—you need goals to ensure that you’ll be on the right track.

Besides, if you don’t have goals for your business, then how would you be able to know if you’re using the right strategies? Or how would you know if you’re actually doing things right (or not)?

Yes—goals are important to your business. Very important.

However, fact of the matter is: Setting goals can be easier said than done. In fact, getting lost in the fray can be a big probability, most especially if you don’t do things right.

So, how do we set the right digital marketing goals—that can actually help us yield results?

Here are some things to keep in mind:

Goal-Setting-for-Business

Make It Realistic

Although having dreams isn’t really a bad thing—you need to be realistic in setting your goals. Otherwise, you might end up getting too overwhelmed by what you’ve set for yourself, ultimately, demotivating you (instead of giving you inspiration).

The more realistic you are with your goals, the more you’ll be able to determine the appropriate steps to take. This clears your mind, and can actually give you the appropriate mindset to tackle the things that need to be handled.

Simply put: Just keep it real.

Be Specific

Aside from making your goals realistic—you will also need to be specific with what you want to happen. This way, you have a clear cut direction, which in turn, allows you to further work on what needs to be done for your business.

Think of this way: Business is like playing basketball. The basket is your goal.

So, once you know where the goal is—you’ll work harder to ensure that the ball actually goes through the basket. If you miss, you just need to make some adjustments. But fact of the matter is—you already have a clear-cut idea on what to do. That’s what goal-setting is all about.

Make Sure It’s Measurable

One of the main reasons why you need to have goals that are measurable is because it helps you analyze how your business is actually doing.

Are your current strategies really helping you achieve your respective goals? Are there any adjustments that need to be undertaken? Either way, you will only know which is which if you have goals that you can actually measure.

Take note: Metrics and analytics are important aspects of running an online business. Accordingly, these can help make you maximize potential profits and avoid unwanted mistakes at the same time. The more analytical you are with your business, the higher the chance of profitability later on. So, better not take these two for granted.

Make Them Relevant [Click Here To Continue Reading…]

Blogging Tips for Your Business

You’ve probably heard this time and time again: If you’re engaging in online marketing or have an online business—blogging is an important aspect that you should seriously consider.

Why?

Well, blogging is one of the main ways for you to connect with your audience and your target market. And if you do things right, it just might help establish you as an authority in your niche or industry.

But please note: The key here is to make sure that you actually do things right.

So, how do we make our blogging efforts work even better?

Here are some tips you might want to keep in mind:

Blogging-for-Business

Research

Regardless of what you’re writing or talking about—you need to have a clear cut understanding of what your subject or topic really is.

Why?

Because fact of the matter is: People will now if you’re just “bluffing” or if you really do have something useful to offer them. If they find something useful from you—then good. If not, expect to get a lot of your readers or viewers to press the “back” button (note: that’s the secret weapon of online users nowadays).

Offer Value

If you want people to start giving attention to your blog, you need to offer value to them. There’s no way of going around that.

By offering people valuable and interesting information—you get to encourage them to keep coming to your blog for more. They will go to you to find whatever related issues or problems they may be experiencing, which in turn, can increase your traffic at the same time.

Remember: Readers and viewers nowadays are a lot smarter. As it is, they are looking for information that can actually provide new information for them. If you keep on bringing the same, boring stuff over and over again, chances are they will eventually lose interest. Obviously, that can’t be a good thing.

Make It About Your Readers and Viewers—and Not Just About You

Yes, it’s tempting to tell people how good your business is, or how your new product can solve world hunger. However, the fact is: A lot of similar businesses like yours are probably saying the same thing.

In order to increase your number of readers or viewers, you need to understand them at a much deeper level.

What specific demographics is your target audience mostly composed of? What are their likes and dislikes? What platform do they often use? Is there are specific style or design that you think will work better with them?

By knowing which is which, you get to actually make your blog resonate better with your audience. This will make you know the specific content and style to use, ultimately allowing you to create and curate content that your target audience will actually love.

In short: If you know your audience—you’ll have a better chance of scoring more views.

Study the Competition [Click Here To Continue Reading…]