I get it. You’ve been in business for quite some time now, and you feel that sales aren’t as good as you want them to be. You’ve been sweating blood to boost your sales, but it seems that nothing is working.

Well, Pokémon Go has got your back.

This latest game craze has been massively sweeping mobile game players and social media since the first day it was released. (And I doubt if you’ve never heard of it yet…really?)

So, how do you exploit this potential of Pokémon Go? Let’s begin.



What’s this crazy PokéStop or gym by the way?

A PokéStop is location heavily inhabited by various breeds of Pokémon, while a Pokémon gym, just like a real gym, is a place where gamers get to train their Pokémon.

These are the places Pokémon Go enthusiasts love to visit because they can “harvest” quite a ton of Pokémon in just one sitting. (I think “love to visit” is an understatement.)

Now, who doesn’t want people flocking to his or her business?

So here’s the question: How do you turn your place to a PokéStop or gym?

The first thing you need to do is to apply to make your business a PokéStop or gym, by completing a request form. You may do this by visiting the Pokémon website. (https://support.Pokémon go.nianticlabs.com/hc/en-us/requests/new)

Once approved, users will be able to see in the game map a blue cube in your location, notifying that it’s a PokéStop or gym. And when this blue cube is tapped, users will able be able to see more details about your business. Now, isn’t that cool?


This is where Social Media networks like FB, Twitter, Instagram, etc. come into the picture.

So, how do you promote your business?

Simple. Increase your social media visibility.

Remember that just as people are virtually “alive” in the Pokémon app, they are equally “alive” in their social media accounts (Keyword: Netizens).

You may post screenshots of Pokémon in your location captioned with an invitation to gamers to come and visit your place.

Once users start coming, you may encourage them to check in on their social media accounts and tag your social media channel when posting. This way, their friends will know where to find your place.

Plus, you may also have them take pictures of Pokémon with your products in the background, so people will get to know your business even more.


Ever heard of the saying “The best things in life are free?” Well yeah. People love discounts and freebies.

How can we use this for our business?

You may give freebies or discount for an equivalent number of Pokémon or scores the players get. Or perhaps, you can have a Pokémon contest.

Note: You don’t have to overdo it. Just give them a taste of what you have to offer.

Here’s another tip: You can also offer a Pokéstop and gym, discounts, and freebies (Now, what Pokésmon Go user won’t drool over these, right?). You can also try to offer free Wi-Fi and battery charging to make your shop even more impressive.

And don’t forget: Let users know that these services are free on your social media page, to spread the good news.


Most users (if not all) would love being recognized as Pokémasters.

You may take pictures or videos of them while playing (if they agree), which you can then post in your social media page (for that added “wow” factor).

Trust me. This new game craze is really fun—and your business will most likely benefit from it. It’s now up to you if you want to “Go” and make your business even better.

Note: As of this time, Pokémon Go is not accepting PokéStop requests. But don’t fret: According to some news, the company has some impressive plans for small business owners like you.

So, do you want to make your business more fun and exciting? Want to use this new game craze to boost your sales? Contact us—and we’ll help.

Useful Tips for Pinning Videos On Pinterest


You might have already heard of this old adage (or cliché I should say): “A picture paints a thousand words”.

Really, no one can argue with that.

Apparently, in this selfie age we’re now in—I think it would be safe to say that “a video is worth a million words”.

Of course: If you’re in business—that means you should never underestimate the power of videos for your campaigns (yup—even if we’re talking about Pinterest here).

So, without further ado—here are some useful tips on how you can pin your videos on Pinterest (and drive traffic to your website).

First: Let’s Have a Quick Intro

So, what’s Pinterest? Like FB, Twitter or Instagram, Pinterest is a social network that allows users to post or “pin” images and videos into their own visual boards. Interestingly, you may also discover creative ideas from other users and browse what they have “pinned” in their accounts, to make your account and board/s even better.


Let’s Get Started

1. Use Pinterest’s Browser Button to Pin Videos Directly from Their Sites

We netizens have different favorite sites. Mine is Youtube. (Although I think this may be everyone’s favorite)

Now, if you want to pin a video directly from Youtube or from any other site, there are at least two simple ways to do this: Using a Pinterest Browser Button or the Share Button.

Let’s talk about the first method:

To use the Pinterest Browser Button, you need to download and install it first on your browser. You can find it here (https://about.pinterest.com/en/browser-button)

Once installed, the Pinterest icon will appear in your browser window. In most instances, you will see the icon on the upper right side of your browser’s windows.

Once you click this icon, a set of video thumbnails will appear from the site you’re in.

When hovering over a video, the word “save” will show up, allowing you to pin the video you wish to add to your Pinterest board.

Using the Share button:

Using the “share” button is another popular method to pin videos directly from sites. In most cases, videos posted in sites have “Share” buttons located either below or beside them.

Once you click this button, you will be able to select the social network where you wish to share the video. One of the options is Pinterest.

After clicking Pinterest, you can edit the details of the video and pick the board where you wish to add it. Voila! You’re done! (Not really, please follow through the next instructions)

2. Drive Traffic to Your Website

Do you wish to drive traffic back to your website? If so, then including the link of your site in your Pin will help you pull it off.

In fact, many claim that using images or videos to direct traffic to your website is actually one of Pinterest’s best features.

Now, how do you do this?

The first thing you need to do is click the “pencil icon” in your pin. You will see the URL or link of the video in the website field. Change that and put your website URL instead.

Whenever Pinterest users click your video, they will be redirected to your website, consequently driving traffic to it.

3. Drive Traffic to Facebook or Other Social Networks

Snapchat and Facebook “Live” have become quite popular trends lately. Of course, as businesses, we need to join in on the fun.

If you want to drive traffic to your social network such as FB or snapchat, you’ll have to download your videos, upload them to Youtube, then go through the same process above.

Note: Unfortunately, Pinterest doesn’t have a feature for uploading videos yet.


To download your video in Facebook, you need to find it in your timeline first. Then, click on the date/time or on the video itself. Once you’re in it, you may click the “options” below it, then choose download.

Once its downloaded, upload it to Youtube. Then you can pin the video to Pinterest and use the same technique to drive traffic to your FB account.


If you wish to download Snapchat videos, you have to go to your Stories screen. Next to your story are three dots. Tap on that. Then just click the download arrow to download the video.

Yes–It’s as simple as that.

But we’re not yet done. The next thing you need to do is upload the video either directly through your smartphone or through your computer. Choosing the latter means transferring these videos to your computer first and then uploading. Afterwards, you can then pin the video to Pinterest and perform the appropriate strategies.


If you’d like your business to be more visible, Pinterest is a good start. People across the globe will be able to see your thoughts, your products, or perhaps your adventures. Once they like it—they will surely browse for more. This doesn’t only offer more fun, but may also bring about better business campaigns as well.

Want to use Pinterest for your business? Give us a call. We can help.

Want to Bring Your Business to Snapchat? Here Are Some Tips for You


Snapchat—it’s now becoming the new “it” in social media today, and there’s no signs of it stopping anytime soon.

Of course, as business owners, we need to take advantage of that, right?

After all, every opportunity out there means potential profits.

In other words: Don’t ignore Snapchat. It can bring you the benefits, advantages and moolah you need. Believe me.

So, do you want to bring your business to this ever-growing social media platform?

Here are some things you might want to keep in mind:


Tip #1: Know What Type of Content to Post

Take note: In Snapchat, there are basically two types of content that you can use to convey your message. These are: Value-added content, and Storytelling content.

Value-added content is about educating your audience. It’s about teaching people about what they need to know. In effect, it’s about offering people value. It’s giving them information that they can use to make their lives better.

Here are some examples of Value-Added Content:

  • Teaching them how to do a certain task or how to reach a certain goal or objective.
  • Introducing new industry tools that people can use to make their lives easier—and probably teach them how to use such tools.
  • How-to snaps, tips and other relevant information and content that they can use to their advantage.
  • Industry updates, in order to apprise people of new developments in their respective industries, making them more aware of how things are actually going.
  • Other types of content that people can use for their respective endeavors. In other words: Content that actually and realistically offers “value” to people. That’s the key here.

On the other hand, Storytelling Content are those that actually make your company or business more relatable and trustworthy. This type of content is focused on gaining people’s trust, thereby taking away any doubts or worries they may have on whatever it may be you’re offering to the picture.

In effect, this type of content is about establishing your brand. It’s about telling people that you’re what they need—and that they can absolutely trust you.

Some examples of Storytelling Content:

  • Content showing company values. Show them how ethical you really are.
  • Content showing how your business runs, or how good your relationship is with your employees. This can be photos of your last company outing, some selfies with employees, or the like.
  • If possible, give your audience a glimpse of your personal or business life. This will make you more personable to them—and more “human.” And as we discussed before, a “humanized” approach to your content (and marketing) can be a very effective tool for making it a whole lot better.

Take note: Make sure to have good content if you plan to use Snapchat for your business. After all, in the online world—your content can either make or break the game. So, better make it as good as it should be.

Tip #2: Grow Your Audience [Click Here To Continue Reading…]

Cost-Cutting Measures You Can Use for Your Facebook Ads


Is your FB ad campaigns getting a bit too hard on the budget?

Are you looking for ways to cut costs, so that you’ll have additional finances for other more important aspects of your business?

If you are, then you’ve come to the right place.

In here, we’ll discuss some of the ways you can make your FB ad campaigns more efficient and successful—consequently, making it even more feasible for your business.

So, are you ready?

Let’s start:


It All Starts With Understanding Your Audience

Yup—regardless of the business endeavor, you need to have a clear understanding of who you’re planning to reach out to. This is important, as this will help you find the right approach, tone and strategy to use for your FB campaigns, making them resonate a whole lot better for your intended audience.

Tip: Take a deeper look at your product or service. What specific group of people do you think needs it? Are they yuppies? Professionals? Teens? Senior citizens? Parents? Take them into account before proceeding. Next, try to use FB tools such (ex. Audience Insights) to dig deeper. This can help you take a more targeted approach for your campaigns.

Create Good Blog Posts—and Focus Your Ads on Them

Remember: Regardless of how targeted your audience is, if you don’t have the right posts to lead them to—it just won’t work. Your content is the key to the success of your campaigns. If your content isn’t that all good, people simply won’t give it the time it needs.

If possible, start with around 4-5 blog posts first. Make sure they are of high quality, with a message that actually resonates with your audience. Focus on their needs, as well as the solutions. This will make it more interesting for them, which in turn, can lead to better results.

Some suggestions for your blog posts: How-to articles, checklists, instructional articles, interesting facts and trivia, dos and don’ts, etc. Again, make sure your posts are actually useful for your audience. They should resonate with people, and are clear enough to be easily understood.

Determine Your “Hero Blog Post” [Click Here To Continue Reading…]

Want to Go Viral? Here Are Some Steps You Might Want to Take

The word “viral” can be a very scary word, medicine-wise.

However, in the online world—the world “viral’ can mean a lot of good things. In fact, it can even more popularity for you.

Yup—we’ve encountered the term quite a number of times. And most probably, we’ve also clicked on and shared some of those viral posts.

Fact of the matter is: Going viral via the World Wide Web can be a big thing. And that could mean even more if you’re running a business.

If you have a business that you’re trying to promote via the online world, then having people share it to the world can never be bad. It could mean more shares, free promotion—and more importantly, greater brand awareness.

Now, the question is: How do we go viral? How can we turn our simple posts into something that will actually urge people to share it?

Here are some tips for you:

viral content


Knowing Your Audience Can Do Wonders

As we have always been emphasizing before, you need to know your audience first before you start creating any type of content over the web. This is essential, as this can help increase your chances for success, and for going viral.

When you know your audience, it becomes easier for you to tap into their emotions. You are able to know the specific message/s that people will resonate with, which in turn, allows you to create the content that they will not only love—but they’ll actually share as well.

Tap Into People’s Emotions

Emotions are what drives people to share content. Hence, if you are able to touch people’s emotions and they feel connected with your posts, they won’t hesitate to make known how they actually love your content. In effect, they will share your content, because they want to.

Joy, sadness, grief, anger—these are just some of the types of emotions that you might want to think of when creating your next viral content. Accordingly, these will not only lead to more shares for your posts—but it may also lead to better brand awareness at the same time.

Integrate Sharing Into Your Campaign

Simply put: Convince people to share your posts. Make it easier to share whatever content you’ve made.

Some of the biggest names in the industry such as Google and Dropbox have actually created campaigns that are focused on sharing. Some examples include incentives, perks and other unique ways of subtly encouraging people to share their posts. And considering how some of these names have become quite popular, it might be a good idea to follow their footsteps.

Encourage User-Generated Content [Click Here To Continue Reading…]

Visual Content: How These Can Do Wonders for Your Social Media Campaigns


Do you constantly use social media to boost your business?

If so, then it would be highly advisable if you gave special attention to your visual content.


Well, because fact of the matter is: We humans are visual beings.

If you have good visual content, you’ll be able to catch the interest of more people. You’ll be able to drive more people to your website, landing page or whatever it may be you want. In effect: You’ll be able to boost your brand.

Yes—as simple as they may seem, your visuals will actually play a major role on how your social media campaigns will turn out. And the better they are—the more successful your campaigns are bound to be.

With that in mind, here are some aspects about visual content that you might want to keep in mind:

social media

Keep It Simple

Remember that you don’t have to include a thousand-word article in your social media ads just to make it work. In fact, the simpler your ad is—the better.

Having too many words will just confuse your readers or viewers. The key here is to include short, relatable and clear messaging on your social media content. Keep your description short (so, people don’t get turned off), then use compelling images. After all, a picture paints a thousand words, right?

In short: Let your images do the talking. This will make people even more interested in what you have to say.

Variety Will Do Wonders

Please take note that your campaigns is all about messaging. If you keep bombarding people with the same types of content and basically the same images—chances are they will get fed up with you. They will lose interest, and you’ll end up wasting a huge opportunity.

The key here is to use and create content that will actually spark conversations. And that can only be made possible if you provide different styles of content that different people can actually relate to.

Another important thing about variety is that different social media platforms will involve different types of visual content. Users will have more or less specific preferences, and you will need to keep them in mind for your campaigns.

Note: If you’re business is still budding, and don’t really have a team of graphic designers, don’t worry. There are actually tools that you can use for your campaigns. Just remember the strategy: Make sure your images will relate with your target audience or market. Some good examples would be statistics, memes, tutorials, polls, puzzles, quotes and stories.

Use Fan Photos [Click Here To Continue Reading…]

How to Build Relationships via LinkedIn


LinkedIn is among the most important social networks that businesses and business people can use to expand their networks. After all, this platform is where most of the world’s business authorities converge and communicate (in short: “socialize”).

However, we need to remember that joining LinkedIn is just the first step.

If you really want to make the platform work for you—you need to build relationships with your fellow members.


Because as well know, having good relationships with your fellow business people and clients is one of the most effective ways for you to enhance your business.

When you have a good relationship with people, you are actually building trust in your business and company. And once you’ve established that—you are on the road to the success you’ve always been aspiring for.

Here are some steps on how you can build relationships via LinkedIn:


Complete Your Profile

Although this may seem like a very simple step, a lot of members actually neglect to make it happen.


If you want to build relationships via social media platforms, your profile must be trustworthy enough. Remember that we are now living in an age where data breach and identity theft are quite common. As it is, the people you invite (via LinkedIn) might be a bit too skeptical if they saw that the person inviting them doesn’t have complete information. So, if you want to gain followers and connections, better exert the effort in completing your profile.

Invite People

Although some would say that you should only be inviting people you already know via LinkedIn—sticking to that motto might not be that a good idea if you’re planning to expand your network and want to get in touch with more people.

Invites are part of the process. And what makes this an even more essential step is the fact that LinkedIn actually houses quite a number of business people and “decision makers” who can surely bring your business the boost it needs.

Of course, you need to be strategic when inviting people. Try to browse the platform and look for that specific group of people you believe is somewhat related to your business (and can actually help out). And as much as possible, be personable with your approach. Courteously explain the reason why you’re inviting a particular person, in order to take away any negative pre-conceived notions that the invitee might have.

Seek Advice from the Experts [Click Here To Continue Reading…]

How to Use Snapchat Geofilters for Your Business


Snapchat, as many social media experts will tell you, is becoming a hugely popular and useful platform. Its users are exponentially increasing on a regular basis—and with the way things are going, the number is expected to grow even more.

Incidentally, the platform also brings more to businesses. In fact, it can help build your brand, result to better community engagement and even expand your audience reach. And there are more that the platform brings to the forefront.

Here’s one more thing that’s quite impressive about Snapchat: Geofilters.

With the use of Geofilters, you’ll be able to focus your ads or posts to specific people, thereby leading to an even more direct approach to your campaigns.

So, the question now is: How do we use Snapchat geofilters for business?

Let’s look at some interesting ways you can use Snapchat geofilters:


1. For Holding New Product Launches

When it comes to products launches, the rule is always: the more interesting it is, the better.

With a Snapchat geofilter, you are actually able to give out the impression that your new product is important. It gives out that certain “vibe” which will encourage your intended audience to take a second look. Accordingly, this can also be a good of marketing your audience, as it can create that emotional connection between your brand and your target market.

Here’s a tip: You can make editors give their respective opinions regarding your new product, in order to showcase its importance and features. This will make it more impressive to your audience, which in turn, can result to even more benefits later on.

2. To Enhance Company Culture

You can promote the culture of your company by creating a Snapchat geofilter that focuses on your office environment. This way, you will not only be able to reach out to your employees and staff—but you also get to encourage them to share interesting events, happenings and tidbits about your company, thereby making them your unofficial brand “ambassadors.”

In short: Using geofilters will not only help motivate your employees, but they can help in your promotional campaigns as well. A win-win combo.

3. For Promoting Charity and Special Events [Click Here To Continue Reading…]

Tips on How to Lead Your Business to Success

Do you own or plan to own a business?

If so, then it is highly important that you learn more about how you can lead your business.

As you may well already know, leadership is a key ingredient to business success.

Without a leader who drives your business to move forward—chances are, your business won’t be getting anywhere. And if that happens, only time will tell when your business starts to backtrack instead of moving. Continue to leave that unattended, and everything will continue moving downhill. Believe me.

But here’s a fact: The term “leadership” is a lot of times, easier said than done.

Many people claim that they exercise good leadership, but somehow, their respective businesses don’t show it. Look around, and you’ll see what we’re talking about.

So, how can we be good business leaders? And how can we use those principles to make our respective endeavors better?

To help you out, here are some leadership tips that you might find useful:


Tip #1: Be Positive

Fact of the matter is: Running a business can mean having to deal with various consequences, hurdles and challenges along the way. These are all part of the process.

Now, if you keep on whining and complaining about every single challenge or hurdle that comes your way, what will happen to your business? Will it help you out?


Instead, it will only make matters worse.

If you want to be a good leader, you need to positively face your problems head on. Do not focus on the problem, but instead focus on the solutions. As a leader, you have the responsibility to find the necessary solutions for your business. Leaders don’t whine and cry every time they fail.

Think of it this way: Failures can help make you more equipped to handle worse problems along the way. Failures can make you stronger and smarter. So, take things positively. Every problem out there has a solution—and you have the ability to find them. Positively.

Tip #2: Learn the Art of Delegation

Delegation is another aspect that’s quite important in the arsenal of a good leader. In fact, this just might help make your life easier.

In business, there are many aspects and factors that you will need to constantly look into. However, you’re not a one-man-army.

If you keep on taking care of even the minutest details of your business, chances are you won’t be able to enhance it.


Because you took all that time precious time for doing things that could’ve been easily delegated to others.

Here’s a tip: Try to look closely at your business. What do you think are the aspects that you should handle personally (e.g. high-value actions and tasks), and which can be safely delegated to others? Once you’ve determine which is which, delegate the lower-value tasks to your employees or contractors—and give more focus on the things that you need to do. These can help you save more time, ultimately, increasing your chances for business success.

Tip #3: Learn [Click Here To Continue Reading…]

How to Launch Your Podcast—Successfully


Do you want to communicate with your audience?

Do you want to convey your message, in a much clearer and more understandable fashion?

Want to find a way to interact with your audience—and know how they really feel?

In that case, you might to give podcasts a try.



Well, because this method actually gives a voice (literally) to the face behind your business. It can make your campaigns more personal—and as we all know, a personalized approach to your marketing strategies can never be a bad thing.

So, what are the things we need to keep note of about podcasting?

Here are some tips for you:


Know Why You’re Doing It in the First Place

In every new endeavor you try out—understanding is a key ingredient that you must never leave unheeded. After all, the more you understand, the higher the rate for success.

That same rule applies to podcasting.

Try to look a bit more deeply. Why are you planning to do podcasts? What is it really for?

Here’s a fact: Podcasts can actually bring your business a lot of benefits. Believe me. And if you just do things right, it might bring your business to the next level.

Do you want to become a greater influence on people? Do you want to build yourself as an authority on a particular niche or market? Or do you simply want to help people out with their problems?

Either way, podcasts can help out with these—and more. And all you need to do is just start.

Start Out With a “Bang”

Just like in all other new strategies and campaigns—try to start your podcast with a bang. This can help increase momentum as you go on, which in turn, can make things a bit brighter for you in the future.

Before releasing your podcast, have a serious conversation with family and friends. Ask them to help spread the word about your newest podcast episode. If possible, try to offer some perks and freebies for your first subscribers or listeners. These can help boost interest and excitement for your latest outing—ultimately increasing your chances for success.

Be Consistent [Click Here To Continue Reading…]