I get it. You’ve been in business for quite some time now, and you feel that sales aren’t as good as you want them to be. You’ve been sweating blood to boost your sales, but it seems that nothing is working.
Well, Pokémon Go has got your back.
This latest game craze has been massively sweeping mobile game players and social media since the first day it was released. (And I doubt if you’ve never heard of it yet…really?)
So, how do you exploit this potential of Pokémon Go? Let’s begin.
1.TURN YOUR BUSINESS TO A POKÉSTOP OR GYM
What’s this crazy PokéStop or gym by the way?
A PokéStop is location heavily inhabited by various breeds of Pokémon, while a Pokémon gym, just like a real gym, is a place where gamers get to train their Pokémon.
These are the places Pokémon Go enthusiasts love to visit because they can “harvest” quite a ton of Pokémon in just one sitting. (I think “love to visit” is an understatement.)
Now, who doesn’t want people flocking to his or her business?
So here’s the question: How do you turn your place to a PokéStop or gym?
The first thing you need to do is to apply to make your business a PokéStop or gym, by completing a request form. You may do this by visiting the Pokémon website. (https://support.Pokémon go.nianticlabs.com/hc/en-us/requests/new)
Once approved, users will be able to see in the game map a blue cube in your location, notifying that it’s a PokéStop or gym. And when this blue cube is tapped, users will able be able to see more details about your business. Now, isn’t that cool?
2. PROMOTE YOUR BUSINESS AS POKÉSTOP OR GYM
This is where Social Media networks like FB, Twitter, Instagram, etc. come into the picture.
So, how do you promote your business?
Simple. Increase your social media visibility.
Remember that just as people are virtually “alive” in the Pokémon app, they are equally “alive” in their social media accounts (Keyword: Netizens).
You may post screenshots of Pokémon in your location captioned with an invitation to gamers to come and visit your place.
Once users start coming, you may encourage them to check in on their social media accounts and tag your social media channel when posting. This way, their friends will know where to find your place.
Plus, you may also have them take pictures of Pokémon with your products in the background, so people will get to know your business even more.
3. OFFER FREEBIES, DISCOUNTS, INTERNET CONNECTION AND PHONE CHARGING
Ever heard of the saying “The best things in life are free?” Well yeah. People love discounts and freebies.
How can we use this for our business?
You may give freebies or discount for an equivalent number of Pokémon or scores the players get. Or perhaps, you can have a Pokémon contest.
Note: You don’t have to overdo it. Just give them a taste of what you have to offer.
Here’s another tip: You can also offer a Pokéstop and gym, discounts, and freebies (Now, what Pokésmon Go user won’t drool over these, right?). You can also try to offer free Wi-Fi and battery charging to make your shop even more impressive.
And don’t forget: Let users know that these services are free on your social media page, to spread the good news.
4.RECOGNIZE POKEMASTERS WHO COME TO VISIT YOUR BUSINESS
Most users (if not all) would love being recognized as Pokémasters.
You may take pictures or videos of them while playing (if they agree), which you can then post in your social media page (for that added “wow” factor).
Trust me. This new game craze is really fun—and your business will most likely benefit from it. It’s now up to you if you want to “Go” and make your business even better.
Note: As of this time, Pokémon Go is not accepting PokéStop requests. But don’t fret: According to some news, the company has some impressive plans for small business owners like you.
So, do you want to make your business more fun and exciting? Want to use this new game craze to boost your sales? Contact us—and we’ll help.