The word “viral” can be a very scary word, medicine-wise.
However, in the online world—the world “viral’ can mean a lot of good things. In fact, it can even more popularity for you.
Yup—we’ve encountered the term quite a number of times. And most probably, we’ve also clicked on and shared some of those viral posts.
Fact of the matter is: Going viral via the World Wide Web can be a big thing. And that could mean even more if you’re running a business.
If you have a business that you’re trying to promote via the online world, then having people share it to the world can never be bad. It could mean more shares, free promotion—and more importantly, greater brand awareness.
Now, the question is: How do we go viral? How can we turn our simple posts into something that will actually urge people to share it?
Here are some tips for you:
Knowing Your Audience Can Do Wonders
As we have always been emphasizing before, you need to know your audience first before you start creating any type of content over the web. This is essential, as this can help increase your chances for success, and for going viral.
When you know your audience, it becomes easier for you to tap into their emotions. You are able to know the specific message/s that people will resonate with, which in turn, allows you to create the content that they will not only love—but they’ll actually share as well.
Tap Into People’s Emotions
Emotions are what drives people to share content. Hence, if you are able to touch people’s emotions and they feel connected with your posts, they won’t hesitate to make known how they actually love your content. In effect, they will share your content, because they want to.
Joy, sadness, grief, anger—these are just some of the types of emotions that you might want to think of when creating your next viral content. Accordingly, these will not only lead to more shares for your posts—but it may also lead to better brand awareness at the same time.
Integrate Sharing Into Your Campaign
Simply put: Convince people to share your posts. Make it easier to share whatever content you’ve made.
Some of the biggest names in the industry such as Google and Dropbox have actually created campaigns that are focused on sharing. Some examples include incentives, perks and other unique ways of subtly encouraging people to share their posts. And considering how some of these names have become quite popular, it might be a good idea to follow their footsteps.
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