Alright. So, you’ve started using YouTube to spread more word about your business, but somehow—it just isn’t working.
In that case, you might need to learn a few more tricks to make things work.
And in this post, that’s what we’ll try to do.
1. Add a Branding to Your Videos
That’s right—conventional marketing methods can work here too.
Branding will not only be useful in your products—but they can be quite useful when added to videos as well. Why? To establish your business’ identity and consequently increase viewership.
When you are able to use effective branding for your videos, viewers will come to know that the video is actually yours and will keep coming back for more (provided they’re good, of course). Consequently, your products will have a bigger chance of being sold.
Now you might be asking yourself: How to do branding?
Well, branding is usually done by adding a watermark, such as logo or image, to your YT videos.
Let’s have this step by step.
First, go to “My Channel” and click on the gear icon just next to the Subscribe button. On the Channel Settings, click “Advanced Settings”. On this page, click “Branding”, then “Add a watermark” button.
You can upload your watermark by clicking “Choose File”, then simply navigate to your watermark file.
Afterwards, viewers can then just click on the watermark to subscribe (easy-peasy right?).
Very important: PNG and GIF formats with transparency and one color image are highly recommended.
Extra Tips to make your channel look more likeable:
Upload a channel icon and banner. Channel icons and banners make your channel look cool and professional. Viewers will think your channel is legit this way, so long as you keep your content relevant and informative.
Choose video thumbnails. Thumbnails let viewers see quick snapshots of your video. Typically, YouTube will choose the thumbnails for you. If you wish to customize it, you might need to have your account verified. (Check this out for more info https://support.google.com/youtube/answer/72431?hl=en).
2. Optimize video search
Viewers search for videos in YouTube or Google. If you want your videos to get to the top of the results, then you have to make your videos more discoverable (aka: optimize).
Add Keywords to Titles. Adding long descriptive keywords to your titles is highly recommended. Viewers normally search for keywords like “How to…” or “Ways to…,” which means you might want to do that.
Tip: Whatever you put in your keywords or key phrases, never include irrelevant terms. That’s a big no-no in optimization.
Write Long Video descriptions. Adding transcripts of your video content to your description can be a good move. Why? Because YouTube and Google rely heavily on the text of your videos (for optimization purposes). Note: When adding links, be sure to add “http://” to make it clickable.
3. Engage your viewers [Click Here To Continue Reading…]